The proposal continued - The sums: Stadium B
Stadium B
Current capacity: 60,000
Two-tier stand behind each goal
Lower tier of the ‘home end’ (6,000 seats) converted to safe standing
A section of the ‘away end’ (3,000) converted to safe standing
Total seat spaces converted: 9,000 (15% of capacity)
Total standing spaces created: 16,200 (9,000 x 1.8)
Revised total capacity: 67,200 (+7,200, i.e. +12%)
Example seat price: £30
Example standing price: £20
Total gate receipt potential before: £1.8m per match / £36m per 20 games
Total gate receipt potential after: £1.854m per match / £37.08m per 20 games
Potential gate receipt increase per 20-game season: £1.08m
Potential total extra revenue (incl. spend on drinks etc.): £2.3m