Major one-time only sponsorship opportunity
August 2017. Later this year / early in 2018, the first ever operational rail seating area in England or Wales will open at Shrewsbury Town.
This is sure to attract huge media attention. The announcement alone that the club's fans planned a crowdfunding campaign to enable the opening of such an area saw Shrewsbury Town trending on Twitter, as well as attracting BBC cameras and coverage on Sky, Sky Sports, Eurosport, ITV, Mail Online and on/in the websites/publications of FourFourTwo, The Guardian, The Times, The Sun, The Telegraph and The Independent among others domestically, plus the Indian Express, News Asia, SBS (Australia), AS (Spain), Sportskeeda (India), footballa (Italy), Sofoot and Vice.com (France), One Football, Fanzeit, Faszination Fankurve and Stadionwelt (Germany), GP (Sweden) and The Gulf Times among no doubt many more international media outlets that are not picked up by an English-language Google search.
When the new area actually opens, it is therefore easy to imagine even greater coverage. What's more the photographs and TV pictures taken that day will not only go around the world, but are also likely to be used over and over again by broadcasters, newspapers and online media as the stock images to illustrate safe standing stories for months and years to come.
In addition to co-branding of the crowdfunding campaign website and extensive exposure on the club website and that of the Football Supporters Federation, inclusion in press releases and branding of coverage of the construction of this trailblazing safe standing area, the opportunity now exists for a headline campaign sponsor to enjoy branding as per the example illustrated above at the area's high-profile media launch.
But don't delay. There will only ever be one first such area introduced at an all-seater ground in England. And this will be it. And there will only ever be one chance to be involved as a sponsor.