Why clubs should consider installing rail seats… No. 7

7. It produces a better product for the high rollers.

While clubs can ensure that hospitality customers get first-class meals and the best view in the house, they cannot guarantee the sort of crowd atmosphere that such guests will be expecting and that will make their day one to remember. That requires passionate, singing fans. And all singers (cf. church congregations, opera divas and pop stars) perform best standing up.

Standing areas will thus make the ‘football experience’ more attractive for high rollers, help clubs to sell out hospitality packages and provide justification for increased hospitality prices.

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