Why clubs should consider installing rail seats… No. 4
4. It can generate higher secondary match-day income.
Increased numbers of spectators as per ‘3’ above will naturally lead to increased purchases of drinks, snacks, merchandise and other secondary items during each fan’s visit to the stadium.
A Premier League report on the 2007/08 season estimated that 77% of fans spend money at games and that each spends on average c. £11.
If, as per reason no. 3, a club converted 4,000 seats into a safe standing area for 7,200 fans, it could generate over £500,000 of extra secondary match-day revenue over a 20-game season (3,200 x 0.77 x £11 x 20 = £542,080).
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