October 2017. A five-figure contribution from fan-oriented betting company FansBet has successfully completed the groundbreaking safe standing crowdfunding project at Shrewsbury Town. Installation is now planned for early 2018.

FansBet sponsorship tops off crowdfunding success

The pioneering project to install England's first operational area of rail seating reached a major milestone this week. Funds already raised by around a thousand fans from all the country were topped off by the generous five-figure contribution from FansBet, thus taking the campaign to its target figure.

Subject to gaining formal approval from the local licensing authority, Shrewsbury Town can now go ahead and put the wheels in motion to open the safe standing area in the first quarter of 2018.

This having been a fan-led initiative from the start (it was led by the club's Supporters' Parliament), it was fitting that the final piece in the fund-raising jigsaw was provided by a partner with a unique business model that also is also fan-focussed.

The FansBet model is based on distributing 50% of net profits to participating supporter groups. Full details on how recognised groups can get involved can be obtained from Tom@FansBet.com (groups must have a bank account and social media presence).

Thanks to all fans who helped to 'make safe standing happen'! Any 'rewards' not yet sent out will now be distributed in due course.

Image (c) mStadia.net

Maybe see you at the grand opening early in 2018 when this stand makes history!